Intense, direct dye pigments color the hair during the lightening process in one quick, easy step.
High lift blonding and toning effects are possible for all levels of dark hair. New, higher lift platinum effects are possible even on tinted hair
Up to seven levels of lift and deposit in 10 to 30 minutes, all in one step. Faster service times mean increased business and more comfort for your client.
Retail home color maintenance products enhance salon revenue and improve color longevity for the client
Patented formulas limit competition and ensure superior color intensity and hair condition, both in the salon and for clients at home
Cost per application is less than the traditional double process