What Is It?

This L'Avant Garde's patented technology is a uniquely effective hair cleansing system, which addresses the needs of professional hair stylists and consumers alike for a product that enhances every aspect of their chemical services (hair color, perms, lightening and relaxing). The line includes the professional Get Pure Pre-Color Clarifying Treatment, and
the retail once-a-week Stay Pure Clarifying Shampoo.

How Does It Work?

The Get Pure technology employs a unique blend of mild surfactants, natural chelating agents extracted from rice, and other effective ingredients which work together to purify the hair of all types of contamination including metallic, medications, "swimmers' green", as well as cosmetic and styling aids buildup. This can all be done in a single application
without the need to pre- or post-shampoo, as required by most available treatments.

Who Is It For?

• A. Salon Professionals – Because the hair they work with may be contaminated with metals which are harmful to all chemical services. Get Pure eliminates unexpected problems.
• B. Swimmers – Because they are constantly exposed to copperbased algaecides and chlorine which add a greenish tint to the hair. Get Pure rids the hair completely of the greenish tint.
• C. Consumers Using Well Water – Because well water is enriched with all kinds of minerals, which weigh down the hair and cause dullness. Get Pure will restore body and shine.
• D. Frequent Users of Hair Styling Aids and Conditioners – Because many cosmetic hair products contain metals and resins. Get Pure is designed to remove all types of build-up, leaving the hair in a pristine condition.
• E. People on Medications or Living Among Smokers - Because they have a harder time managing their hair. Get Pure will remove medications and odor, and restore manageability.
• F. Travelers - Because they use water of unknown quality when they travel. Get Pure provides insurance policy for a hairdresser when a client returns from a trip. A smart strategy for a client planning a trip is to take along a travel size bottle of Stay Pure Clarifying shampoo.

Get Pure/ Stay Pure Summary of Benefits

FOR THE HAIRDRESSERS, GET PURE WILL HELP THEM AVOID:

• Poor gray coverage or uneven color!
• Complaints of premature color washout!
• Excessive heat buildup with foils!
• Runny color or bleach in foils!
• Bleach that “fizzles” and fails to lift!
• Resistant hair that appears to defy perming!
• Perms that relax extensively after a service!
• Stubborn green or rusty tints in swimmers’ hair or people using well water!
• Unpleasant surprises with the hair of a client returning from travel! 

..AND FOR THEIR CLIENTS, STAY PURE WILL BENEFIT:

• Swimmers of all ages.
• Well water users.
• People on medications.
• Smokers and people living among them.
• Frequent users of hair styling aids.
• Travelers and vacationers.

Salon Use Instructions For Get Pure

1. Pour 2 oz. of Get Pureinto a bowl or an application bottle. Section dry hair and apply generously either with a brush or the applicator bottle. DO NOT massage into scalp.

2. Cover with plastic cap. Apply medium heat for 5-10 minutes or longer if heavy contamination is suspected.

3. Wet hair, lather, and rinse thoroughly.

4. Condition with After-Lock.

Home Use Instructions For Stay Pure

(Use once or twice a week or as often as needed)
Pour a generous amount in the palm of your hand and spread throughout wet hair. Leave on for two minutes and rinse thoroughly. Follow with Silken Treat Conditioner.

Get Pure/ Stay Pure Questions & Answers

Q. What Is The Source Of Metal Contaminants In Hair?

A. Contamination of hair by metals is unavoidable. Metallic water pipes in homes, well water, chlorinated water, swimming pools treated with algaecides and even some hair care products constantly deposit metals on all hair types. Hair is a strong binder of these metals, so that once these metals are captured by the hair, they are hard to wash off. As a result, a slow gradual build-up intensifies with time.

Q. What Is The “Green Hair” Syndrome?

A. The “green hair” syndrome is a term used by the medical community to describe the greenish tint observed in the blond hair of young people, especially swimmers. It has been determined that this discoloration results from the accumulation of copper from swimming pools in the lightly-colored hair of individuals. It is not due to chlorine as some people erroneously think, although chlorine intensifies the process. This greenish tint is independent of hair type or color. Dark hair binds as much copper as light blond hair although the greenish color obviously is not readily visible.

Q. Can I use Get Pure with other color lines?

A. Yes. Get Pure can be used just before any color service regardless of what brand is used. The results will be quite pleasing. The color will be richer, more vivid and will last longer.

Q. Is it a must to use Get Pure before a chemical service?

A. No, it is not a must. Not every hair is contaminated with metals to the same degree. However, one cannot tell which hair is contaminated just by looking at it, and Get Pure is more than just an insurance policy. It wards off problems
before they happen and even if no problems are expected, a Get Pure treatment will leave your clients raving about the condition and feel of the hair.

Q. Can I use Get Pure without heat?

A. Get Pure is recommended to be used with heat at least for first time users. Subsequent treatments may be performed at room temperature if the client uses Stay Pure at home between salon visits.

Q. Will Stay Pure strip color?

A. No. Stay Pure clarifying shampoo is one of the mildest products on the market. It does not rely on high loads of surfactants which can strip some color, like other products do. Instead, its effectiveness is due to the special blend of natural and
other chelating agents. It keeps surfactant levels and therefore color loss to a minimum.

Q. Why are metals so harmful to color and perm?

A. Metals such as copper, chromium and iron are harmful to all chemical services: First, they cause the rapid breakdown of peroxide developers which results in heat buildup and generation of excess free radicals that can damage the hair
structure. Second, they cause oxidative color molecules to react quickly and form larger color molecules on the surface of the hair, blocking dye entry inside the cuticles where they are intended. As a result, color deposited on the surface will
wash out. Third, metals also cause perm molecules to be neutralized, and bonding lotion to be weakened and the perm therefore loses its activity. Fourth, bleaches are similarly affected. Both the boosters in the bleach powder and the developer break down fast with more heat being generated. The bleach mixture swells due to rapid release of oxygen.

Q. If I don’t swim and I don’t use well water, would I still get metals in my hair?

A. Yes. We all use galvanized iron or copper pipes in our homes. Although the amount of metals leaching from these pipes is negligible per single use, yet buildup will increase with repeated use. (Have you turned on the faucet after a few
days away from home and noticed its color?) What makes things worse is that once these metals hit the hair they bind so strongly that regular shampoos cannot take them out.

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